Your site already has an advantage over your competitors’ sites, namely, its own domain name (something that many of your visitors and potential clients don’t realize). But there’s still room to take your marketing strategy even further. Your site will benefit from regular posting of high-quality blog posts that increase your overall visibility and bring in new business through search engines and social media. Here are some more reasons why you should add this essential part of your digital marketing strategy to your website today:
Helps with SEO
Blogs are important for two reasons. First, they provide another avenue for content on your site. If someone is searching for something specific, like the name of a product or service you offer, and they come across your blog post that discusses the topic in detail, they will find it more easily than if there were no blogs on your site at all. Second, blogs are great tools for SEO because search engines use links to rank sites.
Keeps Your Site Fresh
Blogging is an integral part of your site, even if you don’t blog very often. It allows you to keep fresh content on the page and show new people what they can expect when they come to your site. When people visit your site and see fresh content, they are more likely to stay longer, read more posts, and return more often. Post content like this “how many letters are in the alphabet”.
Helps You Connect With Your Audience
Blogging for your business can be one of the best investments you make. It provides you with an opportunity to connect with your audience and establish credibility. Plus, it’s not hard to do! Follow these three steps:
1) Create content that is engaging and informative. 2) Engage in social media by following other relevant businesses. 3) Create visual content like infographics, videos, or pictures.
Establishes You as an Expert
First off, blogs are used to establish yourself as an expert in your field. The higher ranking your website is in Google, the more traffic it will get. Search engines like Google want people to find what they’re looking for easily and quickly.
Drives Traffic to Your Site
Blogs are an easy way to bring in traffic to your site, and it’s not just because they’re fun to read. For example, if you’re a real estate agent, you could write about the latest trends in the industry. You might even share some personal anecdotes that showcase your experience with buying or selling property. People find these types of stories interesting and might share them on social media sites such as Facebook or Twitter. This will help drive more traffic back to your website.
